Edelman Trust Barometer | Community Health

The Edelman Trust Barometer is an annual survey that measures trust in institutions such as government, business, media, and NGOs. First launched in 2000 by Edelman, a global communications firm, the barometer has become a widely recognized benchmark for trust. The survey collects data from over 30 countries and 30,000 respondents, providing insights into the levels of trust in various institutions and the factors that influence trust. The barometer has shown that trust in institutions is often fragile and can be influenced by factors such as transparency, accountability, and leadership. With a vibe rating of 8, the Edelman Trust Barometer is a highly respected and widely followed report. The 2022 report highlighted a significant decline in trust in government and media, while trust in business and NGOs remained relatively stable. As the world grapples with issues like climate change, inequality, and social justice, the Edelman Trust Barometer provides a critical lens through which to examine the complex relationships between institutions, stakeholders, and the public. The report's findings have significant implications for leaders and organizations seeking to build and maintain trust in a rapidly changing world.