Overview
In 2016, Fitbit was striving to escape the shadow of [[apple|Apple]], but how does it compare to the broader [[wearable-tech|wearable tech]] market? With a wide range of devices and features available, consumers have more options than ever before. Fitbit's focus on [[fitness-tracking|fitness tracking]] and [[health-monitoring|health monitoring]] has made it a leader in the industry, but other companies like [[google|Google]] and [[samsung|Samsung]] are also making waves in the wearable tech space.