Overview
Cross platform measurement refers to the process of tracking and analyzing audience behavior across multiple devices, platforms, and channels, including TV, digital, mobile, and social media. This approach enables media companies, advertisers, and researchers to gain a comprehensive understanding of consumer engagement and preferences. According to a study by Nielsen, 87% of adults in the US use multiple devices simultaneously, highlighting the need for cross platform measurement. The challenge lies in standardizing metrics and methodologies across different platforms, with companies like ComScore and Moat developing solutions to address this issue. As the media landscape continues to evolve, cross platform measurement will play a crucial role in shaping the future of advertising and content creation. With the global digital advertising market projected to reach $517 billion by 2023, the importance of accurate cross platform measurement cannot be overstated.
Key Facts
- Year
- 2020
- Origin
- USA
- Category
- Media Analytics
- Type
- Concept